FREE WEBINAR | Climate Trunk and the age of climate whataboutism
Thursday 9th July 2026, 14:00 – 15:00 BST. Hosted by the Climate Trunk.
Synopsis:
Climate and energy are enormously complex. Facts alone don’t help without context and coherence – and without a strong foundation, knowledge can quickly fall away. Climate Trunk is designed to fix that.
This event introduces Climate Trunk: A visual guide to making sense of climate and energy. Built around metaphor, visuals before words and storytelling with data, the project is designed to help people hold the big picture together – from science and impacts to solutions, misinformation and net zero.
The session will explore why climate communication so often fails to cut through and unpack some of the most familiar climate ‘whataboutisms’, including: ‘But what about China?’, ‘But the climate has always changed’, ‘But we’re less than 1% of global emissions’ and ‘But can’t we just adapt?’
At a time of confusion, polarisation and information overload, Climate Trunk aims to provide a grounded, evidence-based framework for understanding climate, net zero and energy.
Speaker:
John Lang, founder, Climate Trunk.
John Lang is the founder of Climate Trunk, a visual guide to making sense of climate and energy. He co-founded the Net Zero Tracker at the Energy and Climate Intelligence Unit and founded Consult Climate and Kiwis in Climate. A New Zealand-qualified lawyer, he specialises in climate science, policy and public communication, with degrees from University College London and the University of Otago.
*See the full online conference agenda for Net Zero Week 2026 here.
